Issues-Based Digital Campaigns Advisor | ExxonMobil

Job Description

Company: ExxonMobil

Position: Issues-Based Digital Campaigns Advisor

Location: Spring, Texas 77389, United States (Houston Metropolitan Area)

Employment Type: Full-Time

Work Arrangement: Onsite / Flexibility Programs Available

ExxonMobil is seeking an experienced Issues-Based Digital Campaigns Advisor to lead strategic, policy-driven digital campaigns supporting the company’s corporate reputation, public affairs initiatives, and stakeholder engagement efforts. This senior-level position requires expertise in digital marketing, advocacy campaigns, brand strategy, public policy communications, and data-driven campaign execution within complex and highly regulated industries.

About ExxonMobil

At ExxonMobil, the vision is to lead energy innovations that advance modern living while reducing emissions. As one of the world’s largest publicly traded energy and chemical companies, ExxonMobil develops innovative solutions across Upstream, Product Solutions, and Low Carbon Solutions businesses.

Driven by talented people and a commitment to sustainability, the company continues to optimize energy production, chemicals, lubricants, and lower-emission technologies while helping meet society’s evolving energy needs.

About the Houston Campus

This position is based at ExxonMobil’s state-of-the-art campus in Spring, Texas, located just north of Houston.

The campus serves as headquarters for the company’s Upstream, Product Solutions, and Low Carbon Solutions businesses, bringing together global functional teams in an environment designed to foster innovation, collaboration, research, and operational excellence.

Situated on approximately 385 wooded acres near Interstate 45 and the Hardy Toll Road, the campus features industry-leading workplace design, energy-efficient infrastructure, and advanced research facilities that support future growth and technology development.

Position Overview

The Issues-Based Digital Campaigns Advisor will lead end-to-end digital advocacy and issues-based marketing campaigns that connect public policy, corporate reputation, and brand strategy. This role requires the ability to translate complex technical, regulatory, and policy topics into compelling digital narratives while partnering closely with Corporate Affairs, Legal, Policy, and business leadership.

The successful candidate will combine strategic planning, digital marketing expertise, analytics, stakeholder engagement, and executive communication skills to influence reputation and business outcomes.

Key Responsibilities

• Lead issues-based, advocacy, and policy-driven digital campaigns from strategy through execution and performance measurement.
• Develop integrated digital marketing strategies supporting corporate reputation and public affairs objectives.
• Translate complex technical and policy-related topics into compelling brand narratives and digital content.
• Support stakeholder engagement initiatives across digital communication channels.
• Develop audience segmentation strategies using Account-Based Marketing (ABM), stakeholder mapping, and intent-based targeting.
• Manage multi-channel campaigns across paid social, search, display, video, email marketing, SEO, and advocacy platforms.
• Collaborate with Corporate Affairs, Policy, Legal, and cross-functional business teams.
• Lead agency relationships, vendor management, and campaign execution.
• Develop dashboards and performance reporting using campaign attribution, audience engagement, sentiment analysis, and business metrics.
• Drive continuous optimization using data, testing methodologies, and performance insights.
• Support governance, compliance, and platform policy adherence across digital campaigns.
• Contribute to crisis communication, rapid-response initiatives, and reputation management strategies when required.

Core Competencies

• Strategic & Policy-Savvy Leadership
• Operator’s Mindset with Strong Execution Focus
• Data-Driven Decision Making
• Creative Storytelling
• Stakeholder Leadership & Cross-Functional Collaboration
• Governance & Compliance Management
• Brand Reputation Management
• Digital Advocacy Strategy
• Audience Engagement & Campaign Optimization

Key Performance Areas

• Brand awareness, trust, favorability, and thought leadership.
• Audience quality, qualified traffic, engagement, and content performance.
• Stakeholder advocacy outcomes, including event participation, toolkit downloads, and engagement initiatives.
• Campaign governance, policy compliance, approval cycle efficiency, and platform adherence.

Required Qualifications

• 8-10 years of experience leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement within B2B environments.
• Strong marketing and brand management experience with the ability to translate technical or policy-heavy topics into compelling narratives.
• Experience in Washington D.C. political campaigns, public affairs, issue advocacy, or policy communications.
• Expertise across modern digital marketing platforms, including paid social, programmatic advertising, display advertising, search marketing, video marketing, email marketing automation, website optimization, and SEO.
• Experience using advocacy platforms supporting grassroots mobilization, petitioning, patch-through calling, and legislator engagement.
• Strong understanding of audience strategy, stakeholder mapping, Account-Based Marketing (ABM), and intent-based targeting.
• Advanced analytical skills, including campaign attribution, brand lift analysis, audience measurement, sentiment analysis, funnel optimization, and dashboard development.
• Experience working within highly regulated industries such as energy, industrials, infrastructure, or related sectors.
• Experience collaborating with Policy, Legal, and Corporate Affairs teams.
• Exceptional writing, storytelling, and executive communication skills.
• Experience leading agencies, managing vendors, budgets, and cross-functional teams.
• Bachelor of Science (B.S.) degree required.

Preferred Qualifications

• Knowledge of the energy sector, including upstream, midstream, downstream, power, renewables, LNG, hydrogen, carbon markets, and low-carbon technologies.
• Experience with Account-Based Marketing platforms such as Demandbase or 6sense.
• Experience using marketing automation and CRM platforms, including Marketo, Pardot, Eloqua, and Salesforce.
• Experience with social listening platforms such as Talkwalker, Khoros, and Sprinklr.
• Experience with analytics and business intelligence platforms, including Google Analytics 4 (GA4), Looker, Power BI, and Tableau.
• Experience with A/B testing platforms and optimization methodologies.
• Background in crisis communications, rapid-response digital campaigns, or corporate reputation management.

Technical Skills

• Digital Campaign Strategy
• Paid Social Advertising
• Programmatic Advertising
• Search Engine Optimization (SEO)
• Marketing Automation
• Account-Based Marketing (ABM)
• Stakeholder Mapping
• Google Analytics 4 (GA4)
• Looker
• Power BI
• Tableau
• Salesforce CRM
• Marketo
• Pardot
• Eloqua
• Demandbase
• 6sense
• Talkwalker
• Khoros
• Sprinklr
• Campaign Attribution & Performance Analytics

Benefits & Rewards

ExxonMobil offers a comprehensive benefits package designed to support employees throughout their careers.

• Pension Plan with automatic enrollment.
• 401(k)-style Savings Plan with employee contributions between 6% and 20%.
• Company matching contribution of 7% for eligible participants.
• Flexible work programs, including Flex Your Day and extended leave options.
• Comprehensive medical, dental, and vision insurance.
• Health and wellness programs.
• Employee Health Advisory Program provides confidential counseling and mental health support.
• Disability income protection for on-the-job and off-the-job illnesses or injuries.
• Professional development and long-term career growth opportunities.

Why Join ExxonMobil?

• Lead strategic digital advocacy initiatives for one of the world’s largest energy companies.
• Influence corporate reputation and public policy communications.
• Work alongside global experts in energy, sustainability, and technology.
• Contribute to lower-emissions and next-generation energy solutions.
• Receive competitive compensation and comprehensive employee benefits.
• Build a long-term career in an innovative and collaborative environment.

Equal Employment Opportunity

ExxonMobil is committed to maintaining an inclusive workplace and provides equal employment opportunities to qualified applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected under applicable law.