Product Content Engineer | Meta

Job Description

Company: Meta

Position: Product Content Engineer

Employment Type: Full-Time

Locations: New York, New York; Menlo Park, California; Seattle, Washington; San Francisco, California

Salary: USD $131,000 – $190,000 per year + Bonus + Equity + Benefits

Department: Product Content Engineering

Meta is seeking an experienced Product Content Engineer to support content strategy and editorial quality across innovative AI-powered products within Instagram. This role combines editorial expertise, content strategy, generative AI, and product thinking to help build engaging user experiences while establishing quality standards for AI-generated content across Meta’s platforms.

About Meta

Meta builds technologies that help people connect, discover communities, and grow businesses. Through products including Facebook, Instagram, Messenger, and WhatsApp, Meta serves billions of people worldwide while advancing the future of social technology through artificial intelligence, augmented reality, and virtual reality.

Employees at Meta work on cutting-edge technologies that redefine digital experiences while collaborating with world-class teams focused on innovation, creativity, and global impact.

Position Overview

The Product Content Engineer will partner with product managers, engineers, designers, researchers, and technical teams to develop content-driven solutions for AI-powered experiences. The role focuses on creating editorial frameworks, evaluating AI-generated content, establishing quality standards, and influencing product strategy across Instagram and other Meta platforms.

Key Responsibilities

Content Strategy & Editorial Excellence

• Deliver high-quality editorial work in a fast-paced and dynamic product environment.
• Develop comprehensive content guidelines and editorial frameworks for AI-powered products.
• Create objective standards that define and measure content quality.
• Maintain strong editorial judgment across complex and nuanced content areas.

Generative AI Content Quality

• Evaluate AI-generated images, videos, and other creative content using predefined quality dimensions.
• Develop measurement frameworks that improve product quality and user engagement.
• Generate actionable insights that inform product development and content strategy.
• Support continuous improvement of generative AI content experiences.

Cross-Functional Collaboration

• Partner closely with product managers, engineers, designers, researchers, and technical teams.
• Lead through collaboration and influence across Product Content Engineering and related stakeholders.
• Work with labeling teams to evaluate content quality at scale.
• Support cross-functional initiatives that improve operational efficiency and product quality.

Product Innovation

• Contribute creative ideas for new AI-powered user experiences across Meta platforms.
• Apply strategic product thinking to prioritize user needs throughout product development.
• Support product launches and iterative improvements in evolving AI environments.
• Identify opportunities to scale processes and improve content operations.

Required Qualifications

• Bachelor’s degree or equivalent practical experience.
• Minimum six (6) years of experience in content strategy, journalism, production, visual storytelling, or related fields.
• At least one (1) year of experience working with Generative AI products and creative AI tools.
• Experience collaborating with product and technical teams.
• Strong editorial judgment and advanced editing skills.
• Experience creating reusable editorial frameworks and quality guidelines.
• Ability to evaluate nuanced topics including politics, bias, gender, religion, and other sensitive subject areas.
• Experience working independently in fast-paced environments.
• Strong analytical, critical thinking, communication, and creative problem-solving skills.
• Experience leading cross-functional projects and collaborating across multiple stakeholders.
• Experience building products that support diverse communities and specialized content areas.

Preferred Qualifications

• Experience launching products in ambiguous or zero-to-one environments.
• Experience developing content strategies and quality standards for video platforms.
• Experience supporting products from roadmap development through successful launch.
• Knowledge of emerging industry trends in Generative AI and digital content experiences.

Core Skills

• Generative Artificial Intelligence (GenAI)
• Content Strategy
• Editorial Excellence
• Product Strategy
• Artificial Intelligence Content Evaluation
• Creative Problem Solving
• User Experience
• Content Quality Frameworks
• Cross-Functional Collaboration
• Visual Content Assessment
• Critical Thinking
• Product Development
• Communication
• Project Leadership
• Strategic Thinking

Why Join Meta?

• Help shape the future of Generative AI products used by billions of people.
• Work with industry-leading product, engineering, and AI research teams.
• Build innovative AI-powered experiences across Instagram and Meta platforms.
• Influence product strategy through editorial expertise and content innovation.
• Receive competitive compensation including bonus, equity, and comprehensive benefits.
• Advance your career at one of the world’s leading technology companies.

Work Environment

Meta offers a collaborative and innovative work environment where employees solve complex challenges using advanced technologies. Teams work across multiple disciplines to build products that improve digital experiences while embracing creativity, experimentation, and continuous learning.

Benefits & Rewards

Meta offers a competitive compensation package that includes a base salary ranging from USD $131,000 to $190,000 annually, along with performance bonuses, equity awards, and comprehensive employee benefits.

Compensation is based on skills, experience, qualifications, and work location. Employees also receive healthcare coverage, wellness programs, retirement benefits, paid time off, professional development opportunities, and additional workplace benefits.

Equal Opportunity Employer

Meta is proud to be an Equal Employment Opportunity employer. Employment decisions are made without regard to race, religion, color, national origin, sex, pregnancy, sexual orientation, gender identity, age, disability, veteran status, genetic information, political affiliation, or any other legally protected characteristic.

Meta also provides reasonable accommodations throughout the hiring process for qualified individuals with disabilities and disabled veterans.