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The role, as Gen Digital Inc. describes it
About the Role We are looking for a Senior Principal Product Manager to own Norton VPN and the broader portfolio of standalone point solutions — products that are strategically essential to Norton’s growth engine and financial performance. Norton VPN is a leading privacy and security product in a fast-growing market, with meaningful standalone traction and a critical role in the broader Norton ecosystem. This PM will be responsible for driving VPN growth, acquisition, and market share — while ensuring VPN strategy reinforces the path toward Norton 360. Equally important, this role will own Norton’s other high-impact standalone products: Norton Genie (on-demand scam detection), Privacy Monitor Assistant / PMA (data broker removal), device optimization tools (NUU/NDU) and more. These point solutions are not peripheral — they are a crucial component of Norton’s financial metrics, customer acquisition funnel, and lead generation strategy. They are often the first Norton experience a consumer has, and their effectiveness directly impacts subscription conversion, brand equity, and long-term customer lifetime value. This role demands someone who can manage a complex multi-product portfolio with commercial rigor, ecosystem thinking, and a growth mindset.
Location: NYC (Onsite 3 days per week)
Key Responsibilities VPN Growth, Acquisition & Market Strategy - Own the full product strategy for Norton VPN — defining the roadmap, driving feature prioritization, and setting the direction for growth and market share expansion in the VPN category.
- Develop and execute acquisition and growth strategies for VPN — including channel expansion, trial experience optimization, conversion funnel improvements, and partner/OEM opportunities.
- Monitor VPN market dynamics, competitor moves, and consumer behavior trends; translate findings into product and GTM decisions that keep Norton competitive and differentiated.
- Think beyond the VPN standalone: ensure the VPN product and its users are strategically connected to the broader N360 ecosystem, designing pathways that naturally funnel VPN users into Norton’s core suite.
Point Solutions Portfolio Management - Own the product roadmap and performance outcomes for Norton Genie (on-demand scam detection), PMA (data broker removal), device optimization tools (NUU/NDU) and more.
- Treat these products as the acquisition and lead-generation engine they are — understanding their role in Norton’s financial model, pipeline metrics, and customer count strategy, and managing them accordingly.
- Identify opportunities to improve conversion, activation, and cross-sell rates across the point solutions portfolio, working closely with marketing and data science to run and measure experiments.
- Maintain high product quality and user experience standards across all point solutions — these are often a user’s first impression of the Norton brand.
Ecosystem Integration & N360 Funnel - Design and own the product strategy for how standalone point solutions connect to the broader N360 ecosystem — ensuring these products serve as effective on-ramps to Norton’s core suite.
- Collaborate with the N360 product team to ensure cohesive cross-product experiences, shared data signals, and well-designed upgrade pathways.
- Define and track the metrics that measure ecosystem contribution: trial-to-paid conversion, cross-sell rates, VPN-to-N360 upgrade rates, and contribution to total subscriber count.
Cross-Functional Execution - Partner with engineering, design, data science, and security research teams to build and ship product improvements with velocity and quality.
- Align with marketing on acquisition campaigns, GTM messaging, and channel strategy for VPN and point solutions.
- Communicate product strategy, portfolio performance, and roadmap priorities clearly to senior stakeholders — including executive leadership and cross-functional partners.
- Navigate complex stakeholder relationships across p
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